We are a small but mighty collection of thinkers, dreamers, and problem solvers.
Our story all began with an idea. We had both worked as executives for many years in complementary fields. We wanted to utilize our experience to help responsible businesses grow, and in turn, change the world - one organization at a time.
We believe business can, and should be, a force for good. We decided to leave full-time executive roles in corporations to broaden our reach so that we can impact more companies, more leaders, and more industries. Together, we have the experience to guide you. We also have a trusted and vetted network team to help you deeper dive in areas you might need it most, such as customer research, growth marketing, social media marketing, advanced market analysis, etc.
We’re here to help.
Our Team
Co-FounderKristy is a strategy and operations leader who helps organizations turn ambition into execution. With more than 20 years of experience across digital, technology, and mission-driven businesses, she brings a rare blend of strategic clarity, operational rigor, and people-first leadership to complex growth challenges.
She has led large, multi-disciplinary teams and managed significant P&L responsibility, with deep expertise in go-to-market strategy, operational transformation, and building scalable systems. Kristy is known for helping leadership teams sharpen priorities, align around decisions, and translate strategy into the day-to-day work of the business.
Before co-founding Design for Impact, Kristy held senior leadership roles at eBay and other digital commerce companies, where she helped launch and scale new business lines, enter new markets, and drive sustained revenue growth. Across her career, she has built high-performing teams and operating models that enable organizations to grow with focus, accountability, and intention.
Ali Kenney
Co-Founder Ali is a strategic leader who brings clarity to complexity and helps organizations build value that endures. Over more than 15 years, she has led across nearly every core function of global business—from strategy and sustainability to customer insights, supply chain, finance, operations, and governance—earning a reputation for visionary thinking, authenticity, and asking the questions that matter most.
She is best known for pitching and building Burton Snowboards’ sustainability program from the ground up, helping guide the company from laggard to global leader by embedding impact into its core strategy. She later built and led global strategy and transformation, customer insights, purpose and impact, and supply chain functions, supporting a period of strong growth, profitability, and measurable impact.
Ali is also a professor in the University of Vermont’s Sustainable Innovation MBA program and an NACD-certified board director. Having worked in more than 50 countries, she brings a rare cross-sector perspective shaped by corporate, nonprofit, and municipal board leadership.